Goal: 20
Economy

Warrnambool invests in its liveability to grow the economy

Warrnambool is nationally recognised as a highly desirable place to live, work and visit.

The city’s renowned liveability encourages population and workforce attraction, which in turns supports the economy

2040 Outcome

Warrnambool is the most liveable regional city in Australia (according to the IPSOS Life in Australia Survey).

Warrnambool’s liveability is a key element of the city’s identity and brand nationally.

Due to its high quality lifestyle, Warrnambool is recognised as the ideal regional location for flexible and remote workers who work globally.

The changes we want by 2029

  • Warrnambool retains the title of Victoria’s most liveable regional city. 

  • Net inward migration has increased and workforce shortages have reduced.

  • Warrnambool’s Economic Development Strategy has been implemented, reviewed and updated.