Warrnambool thinks globally

We will work together to increase local understanding and capability to trade in global markets and derive economic benefit from international tourism growth.

2040 Outcome

  • Maintain upward trend in relation to Domestic and International
  • Overnight Visitors to Warrnambool Great South Coast region generates the largest value ($) of agricultural output ($) by region in Australia
  • Warrnambool is recognised as an excelling member of the Welcoming Cities Network.

The changes we want by 2029

  • Great Ocean Road Regional Tourism Strategic Plan and Warrnambool Destination Action Plan have been implemented.

  • Shipwreck Coast Masterplan has been implemented.

  • Maintain upward trend in relation to domestic and international overnight visitors to Warrnambool.

  • Warrnambool’s Economic Development Strategy has been implemented, reviewed and updated.

  • Warrnambool is recognised as an established member of the Welcoming Cities Network.