Warrnambool | A City for Living

Warrnambool fosters a creative and collaborative culture

Warrnambool’s economic success is strengthened by local research, innovation, collaboration and continuous learning.

2040 Outcome

  • An active and sustainable peak body that provides a united voice for Warrnambool business and industry.
  • Maintain and grow collaborative arrangements between cross border, and regional councils and interest groups.

The changes we want by 2026

  • Increasing enrolments in higher education institutions that address regional workforce shortages.
  • Nationally significant Indigenous tourism projects at Tower Hill, Moyjil and Budj Bim are funded and underway.
  • Great South Coast Food and Fibre Action Plan has been implemented and reviewed.
  • Great Ocean Road Regional Tourism Strategic and Warrnambool Destination Action Plans have been implemented.
  • Warrnambool’s Economic Development Strategy 2015-2020 has been implemented, reviewed and updated.
  • Funding and investment in research at local educational institutions has increased.
  • Industry partnerships and collaboration have increased.

Short Term Initiatives

  • Council and Partners will implement and support:
    Economic Development Strategy 2015-2020.
    Warrnambool Destination Action Plan
    Great South Coast Food and Fibre Action Plan
    Great Ocean Road Regional Tourism Strategic Plan.
  • Work with education providers, industry and government to train and attract workers to deliver the existing and future skills needed to grow our City’s economy
  • implement the Warrnambool China Strategy to advance Warrnambool as a China ready city
  • Deliver a business case for a business incubator/accelerator to support growth for existing companies/start-ups in Warrnambool
  • continue to support and strengthen the Changchun, China and Miura, Japan ‘Sister-City’ Relationships
  • Partners will actively support grassroots, start-up and scale-up businesses that show innovation and entrepreneurial behaviours.
  • Partners will actively seek to employ people of different cultures, ages and abilities.
  • Partners will work together to identify and develop business cases to attract new industries to the City.