Warrnambool is nationally recognised as a highly desirable place to live, work and visit.
The city’s renowned liveability encourages population and workforce attraction, which in turns supports the economy
Goal: 20
Economy
Warrnambool invests in its liveability to grow the economy
2040 Outcome
Warrnambool is the most liveable regional city in Australia (according to the IPSOS Life in Australia Survey).
Warrnambool’s liveability is a key element of the city’s identity and brand nationally.
Due to its high quality lifestyle, Warrnambool is recognised as the ideal regional location for flexible and remote workers who work globally.
The changes we want by 2026
- Warrnambool retains the title of Victoria’s most liveable regional city (according to the IPSOS Life in Australia survey)
- Net inward migration has increased and workforce shortages have reduced.
- Warrnambool’s Economic Development Strategy 2015-2020 has been implemented, reviewed and updated.
Short Term Initiatives
- Implement actions to make Warrnambool a more Child Friendly, Age Friendly and Welcoming City (using accepted standards and frameworks).
- Council and Partners will implement and support:
- The Economic Development Strategy 2015-2020.
- The Warrnambool Destination Action Plan to grow our visitor economy.
- The Great South Coast Food and Fibre Action Plan and
- The Great Ocean Road Regional Tourism Strategic Plan.
- Advocate for infrastructure projects that support Warrnambool’s liveability and economy