Warrnambool | A City for Living

Warrnambool thinks globally

We will work together to increase local understanding and capability to trade in global markets and derive economic benefit from international tourism growth.

2040 Outcome

  • Maintain upward trend in relation to Domestic and International
  • Overnight Visitors to Warrnambool Great South Coast region generates the largest value ($) of agricultural output ($) by region in Australia
  • Warrnambool is recognised as an excelling member of the Welcoming Cities Network.

The changes we want by 2026

  • Great Ocean Road Regional Tourism Strategic and Warrnambool Destination Action Plans have been implemented.
  • Shipwreck Coast Masterplan has been implemented.
  • Maintain upward trend in relation to Domestic and International Overnight Visitors to Warrnambool
  • Warrnambool’s Economic Development Strategy 2015-2020 has been implemented, reviewed and updated.
  • Warrnambool is recognised as an established member of the Welcoming Cities Network.

Short Term Initiatives